We’re more than advisors — we’re catalysts for real economic change. Born out of a vision to uplift township entrepreneurs and reshape South Africa’s business landscape, we empower micro to medium enterprises with bold strategies, tailored solutions, and community-driven insight. From policy to practice, we're building sustainable futures, one business at a time.
About
We are a South African impact firm empowering township and rural entrepreneurs through business support, policy advocacy, and innovation. We drive grassroots growth with practical solutions and sustainable strategies.
Make Your Business Powerful
Amasomi Generalists Consultants (Pty) Ltd. was born in 2021 from the need to address socioeconomic pressures in the South African economy, particularly concerning the inadequate implementation of macroeconomic policies. The firm was founded by a team of academics, entrepreneurs, and private individuals united by a vision for real transformation in business environments and tangible economic reform. We serve as a social and economic policy advisory firm, advocating for emerging entrepreneurs, and providing business solutions for micro, small, and medium enterprises, predominantly in township areas. Our core business is to empower individuals, develop markets, and enhance services and merchandise, fostering sustainable wealth creation and addressing the challenges faced by small entrepreneurs due to market monopolization by larger industries. We are positioned as a multi-sectoral impact firm, combining education, business incubation, research, and digital innovation to catalyze economic development from the ground up. Our ability to act as both a service provider and a strategic partner across sectors sets us apart as a key player in developmental entrepreneurship.
Our Core Services
Our core services focus on business development, skills training, coaching, research, and digital solutions. We empower entrepreneurs with practical support, market access, and strategic tools to build sustainable, high-impact enterprises.
Make Your Business Powerful
We help entrepreneurs unlock their full potential with the right tools, knowledge, and networks. From strategy to execution, we equip your business to grow stronger, compete smarter, and lead with confidence.
Why People Love us
We don’t just talk about change. We make it happen — one entrepreneur, one graduate, and
one small business at a time.
Our Approach
At Amasomi, we believe that real change starts at the grassroots — with ordinary people who have big dreams but limited support. What makes us truly different is how we bring together education, mentorship, and digital tools to turn those dreams into thriving businesses.
We work directly with informal entrepreneurs and we match them with passionate graduates and youth who are unemployed or out of school. By combining formal knowledge with everyday hard work, we create a powerful learning and growth environment where everyone wins.
Our approach is hands-on, personal, and grounded in real-world challenges. We collect local data to guide everything we do, build networks that uplift communities, and develop platforms that help small businesses reach wider markets. It's about giving people the confidence and the tools to succeed — not just for today, but for the future.
Our Activities and Skills
We empower communities by blending hands-on education, one-on-one mentorship, and smart digital tools — helping entrepreneurs and youth turn ideas into thriving businesses.
Our Team
FOUNDER & CEO
Dr. Ayanda Meyiwa is a respected academic and social entrepreneur with expertise in leadership, economics, and the maritime sector. As Founder & CEO of Amasomi, he combines over a decade of higher education leadership and research with a passion for driving grassroots transformation and innovative business solutions.
Nomcebo Meyiwa
CHIEF OPERATIONS OFFICER
Nomcebo Meyiwa is a skilled entrepreneur and consultant with expertise in small business development, finance, and youth leadership. As COO of Amasomi, she leverages her experience in banking, research, and community development to drive operational excellence and empower emerging entrepreneurs.
ACCOUNTING OFFICER
Sihlesenkosi Dludla is an experienced accountant specializing in financial reporting, taxation, and auditing. As Amasomi’s Accounting Officer, he brings strong expertise in payroll, compliance, and financial management, ensuring the organization’s operations remain efficient and transparent.
In addition to our lead consultants, Amasomi draws from a growing pool of subject-matter experts, postgraduate interns, industry mentors, and technical trainers. These professionals are carefully selected for their alignment with our mission to address youth unemployment, business informality, and skills mismatch in South Africa. Our team is committed to transformation, inclusivity, and the delivery of solutions that are as practical as they are visionary.
Get In Touch
Let’s build impactful solutions together. If you're looking to grow your enterprise, shape policy, or bring innovation to underserved communities, our team is ready to help. Contact us to explore strategic support, tailored consulting, or meaningful partnerships that drive lasting change.